Tired of the unrelenting hours and constant stress, and concerned about the direction broadcast news was taking, Maria Reitan left her successful news career after 15 years to pursue a new career in public relations. She’s never looked back.
That move to one of the nation’s most decorated agencies, Carmichael Lynch, allowed her to parlay her news skills to help drive results for some of the biggest household names around: Trane, American Standard, Tempur-Pedic, Select Comfort, Calphalon, MasterBrand Cabinets, Hasbro, and Gerber to name a few. She spent a decade at Carmichael before moving to a boutique PR agency as president and chief strategy officer.
Since her days in news, Maria has enjoyed building organizations and teams. With that in mind, she founded her strategic communications consultancy Topsail Strategies in 2015. She kept to her broadcasting roots through her weekly marketing-to-women podcast on Webmasterradio.fm which she's hosted for more than a decade. PurseStrings reaches tens of thousands of business professionals.
Her podcast and client campaigns have been awarded the public relations industry’s highest recognition including the Silver Anvil, Bronze Anvil, PR Platinum, PR Week, Golden SABRE and Minneapolis PRSA awards.
It took Maria one year and 200 networking meetings to figure out what she wanted to do next, strap on that parachute, jump and stick the landing. She created Jump Team to help others learn from her journey, cutting the time between leap to landing from 12 months to two.